Legal

Terms of Service

Last updated: Oct 14, 2026

These terms apply to your use of Reelamo, the website reelamo.com, the Reelamo app and the Reelamo API (together: the service). Reelamo is provided by Mimet Tech Solutions, registered with the Dutch Chamber of Commerce (KvK) under number 91037522, with its registered address at (“Reelamo”, “we”, “us”).

About these terms

By creating an account or using the service, you agree to these terms, our Acceptable Use Policy and, for business customers, our Data Processing Agreement. If you use Reelamo on behalf of a company or other organization, you confirm that you are authorized to accept these terms on its behalf; “you” then means that organization.

General terms and conditions of your own organization do not apply to the service, unless we have agreed to them in writing.

Who can use Reelamo

Reelamo is intended for businesses, freelancers and other professional users. You must be at least 18 years old to create an account.

If you use Reelamo as a consumer, the mandatory consumer protection rules of your country of residence apply in addition to these terms, and nothing in these terms limits those rights.

Your account

Provide accurate information when you sign up and keep it up to date. Keep your password and API keys secret and use a strong, unique password; we recommend turning on two-step sign-in. You are responsible for everything that happens under your account and in your workspace, including activity by team members you invite.

Tell us straight away at [email protected] if you suspect that someone else has access to your account or API keys.

Free trial

New accounts can make a limited number of free ads after confirming their email address. The free trial is meant to let you try the service, once per person and per organization. Creating multiple accounts to get more free ads is not allowed, and we may close such accounts.

Plans, payment and renewal

Paid plans are monthly subscriptions. The plans, prices and limits are shown on our pricing page and in the app at the time you subscribe. Prices exclude VAT; VAT and other applicable taxes are added at checkout.

You pay in advance for each monthly period. Payments are processed by Stripe, and your subscription renews automatically each month until you cancel. If a payment fails, we may pause the creation of new ads until the payment succeeds.

We may change our prices. We will tell you at least 30 days before a price change applies to your subscription, and you can cancel before it takes effect. Changes apply from your next billing period.

Ads, credits and limits

Each plan includes a number of ads per billing period. A rendered ad, in all formats, uses one ad from your plan; ads longer than 30 seconds use two. Drafts, storyboards and revised versions of an ad you already made are free, but revisions may be limited per ad. Ads that fail do not count.

Unused ads expire at the end of each billing period and do not carry over. Plans also have limits on ad length, AI images, storage, team members and ads rendering at the same time.

To protect the service and keep costs predictable, we use automated safeguards against unusually heavy or abusive use. If your use is far beyond what is normal for your plan, we may pause it and contact you to find a solution.

Cancellation and refunds

You can cancel your subscription at any time from your billing page. The cancellation takes effect at the end of the current billing period; until then you keep full access. There is no notice period and no cancellation fee.

Payments already made are not refunded, also not for a partial period, unless the law requires otherwise or we agree to a refund. You can also close your account yourself in your account settings.

Your content

Your content is everything you put into the service: briefs and prompts, brand profiles, logos, photos, videos, music, voice samples, names and other material.

You keep all rights to your content. You give us a limited, non-exclusive license to store, copy, process, edit and display your content, and to share it with the subprocessors listed in our Privacy Policy, only as far as needed to provide and secure the service for you. This license ends when your content is deleted.

You guarantee that you have all rights and permissions needed for your content, including permission from people who can be recognized in it or whose voice or name is used, and that your content and its use through Reelamo do not infringe anyone's rights or break the law.

The ads you make

As far as the law allows, the ads you make with Reelamo belong to you, and we transfer to you any rights we may have in them. You may use them for any lawful purpose, including paid advertising, without paying us anything beyond your plan.

Ads can contain material from third parties, such as stock footage from Pexels or Pixabay and music from our library. You may use this material as part of your ads under the license of its source, but not separately from the ad. Fonts and design templates remain ours or our licensors'.

Because AI generates scripts and images based on instructions, similar output can be created for other users, and not all AI output may be protected by copyright. We do not guarantee that your ads are unique or that they can be registered or enforced as intellectual property.

We will not use your ads in our own marketing without your permission.

AI-generated content

Reelamo uses AI to write scripts, generate voiceovers and images, and choose layouts. AI can make mistakes: it can misstate facts, mispronounce names or produce text or images that don't fit your brand. Always review every ad before you publish it.

You are responsible for the ads you publish, including the accuracy of claims, prices and offers, compliance with advertising rules (such as the Dutch Advertising Code and rules on unfair commercial practices), the policies of the platforms where you advertise, and any obligation to disclose that content was created or edited with AI.

Acceptable use

You must follow our Acceptable Use Policy, which forms part of these terms. It prohibits, among other things, misleading or illegal ads, deepfakes of real people without their permission, and content that infringes someone else's rights. We use automated moderation and may refuse to create an ad that appears to break these rules.

API, team members and share links

If you use the API, keep your API keys confidential, respect the rate limits and follow the API documentation. You may build Reelamo into your own products and services for your customers, but you remain responsible for their use and for compliance with these terms.

You decide who you invite to your workspace and which ads you share through a share link. Anyone with a share link can view that ad and leave feedback until you turn the link off or the ad expires.

Storage and deletion

Files attached to an ad and the rendered videos are deleted automatically 7 days after the ad was made, so download your ads in time. Your media library and brand profiles are kept until you delete them or close your account.

You can download your data at any time from your account settings. The service is not a backup service; keep your own copies of important files.

Availability and changes

We work hard to keep Reelamo available and fast, but we do not guarantee uninterrupted availability. We may carry out maintenance, which we try to plan at quiet times and announce in advance where possible.

We continuously improve the service and may add, change or remove features. If we remove a feature that is essential to your paid plan, we will tell you in advance and you may cancel with a pro rata refund of the remaining period.

Suspension and termination

We may suspend or close your account, with immediate effect if necessary, if you seriously or repeatedly break these terms or the Acceptable Use Policy, do not pay, use the service fraudulently, or if we are required to do so by law. Where reasonable, we will warn you first and give you the opportunity to fix the problem.

If we close your account without you being at fault, we refund the unused part of your current billing period.

Liability

Our total liability for damage arising from or relating to the service is limited to the amount you paid us for the service in the three months before the event that caused the damage. We are not liable for indirect or consequential damage, including lost profit, lost revenue, missed savings, damage to reputation or loss of data.

We are also not liable for damage caused by ads you publish, by your content, or by the results of advertising campaigns. These limitations do not apply to damage caused by our intent or deliberate recklessness, or where the law does not allow them.

We are not liable for failures caused by circumstances beyond our reasonable control (force majeure), such as outages at our suppliers, internet disruptions or government measures.

Indemnity

You indemnify us against claims from third parties, including authorities, arising from your content, the ads you publish or your breach of these terms, and you reimburse the reasonable costs of defending against such claims.

Privacy and data processing

Our Privacy Policy explains how we handle your personal data. Where we process personal data in your content on your behalf, we act as your processor under the Data Processing Agreement, which forms part of these terms for business customers.

Changes to these terms

We may update these terms. We will tell you about important changes by email or in the app at least 30 days before they take effect. If you don't agree with the changes, you can cancel before they apply. Continuing to use the service after that date means you accept the new terms.

Governing law and disputes

These terms are governed by Dutch law. The Vienna Sales Convention (CISG) does not apply. Disputes are submitted exclusively to the competent court in Rotterdam, unless mandatory law gives you the right to go to another court.

If any part of these terms is invalid, the rest remains in force, and the invalid part is replaced by a valid provision that comes as close as possible to its purpose.

Contact

Questions about these terms? Email [email protected] or see our contact page.