Help center / Set up your brand

Set up your brand

Logo, colors, font, voice and pronunciation, applied automatically to every ad.

Create a brand

Go to Brands and choose New brand. Everything you set here is applied automatically to every ad made with this brand, so your ads stay recognizable even when the concepts change.

Fill in from your website

Enter your website address and choose Fill in from your website. Reelamo visits the page and suggests a brand name, colors, a short description and your logo. Check the details and change what isn't right before you save; nothing is saved until you do.

Logo, colors and font

• Logo: a PNG or SVG with a transparent background works best. Logos are never cropped or covered.
• Main color: used behind white text, so choose a color that is dark enough to read on.
• Accent color: highlights key words and buttons. A light, eye-catching color works best.
• Font: upload your own font file to your library and pick it here, or keep the default.
• About the brand: one or two sentences about what you do, for whom and how you sound. The script writer uses this in every ad.

Voice and pronunciation

Choose the voice that fits your brand. If your brand or product name is pronounced in a special way, add it under pronunciation with a phonetic spelling, for example “Ree-la-mo”. The voiceover then says it the way you do.

Variety and captions

Variety between ads controls how different your ads are from each other. Low keeps a steady format, high tries something new every time. Your logo, colors and voice always stay the same.

Caption style sets how the word-by-word subtitles look in every ad of this brand, so all your ads share one recognizable style.

Several brands

Agencies and companies with several labels can create as many brands as they like in one workspace. Choose the brand per ad; everyone in the workspace can use them.